Managing and monitoring what people are saying about your Brand is part of maintaining your brand. This is known as Online reputation management. It takes hard work to build a rock solid reputation. You’ve invested time, sweat and tears in building your business and that being said it can be also torn down in a single facebook comment or tweet. People will sometimes not like everything you do. The best way to fix it is to change your practices and respond positively whenever posible.
How do you know what people are saying about your brand? Well, you need to constantly monitor your online reputation. Being up to date with what people are saying about your brand indicates the good health of your company. Having a 5 star online reputation management should be your top marketing priorty. Why? Because all your other marketing efforts will ultimetly lead the consumer to learn more about you online. If you’re providing excellent service and your costumers love you, but your business is struggling ,it may just be you have no website presence which equals to no credibility or your company has some very negative reviews , comments posted online . Your online reputation may be presenting a twisted perception of your companies foundation. Most business owners fail to realize that what consumers really want is information that will help them feel confident they’re making the best, most well reasoned purchase.