Building an online reputation

Managing and monitoring what people are saying about your Brand is part of maintaining your brand. This is known as Online reputation management. It takes hard work to build a rock solid reputation. You’ve invested time, sweat and tears in building your business and that being said it can be also torn down in a single facebook comment or tweet. People will sometimes not like everything you do. The best way to fix it is to change your practices and respond positively whenever posible.

How do you know what people are saying about your brand? Well, you need to constantly monitor your online reputation. Being up to date with what people are saying about your brand indicates the good health of your company. Having a 5 star online reputation management should be your top marketing priorty. Why? Because all your other marketing efforts will ultimetly lead the consumer to learn more about you online. If you’re providing excellent service and your costumers love you, but your business is struggling ,it may just be you have no website presence which equals to no credibility or your company has some very negative reviews , comments posted online . Your online reputation may be presenting a twisted perception of your companies foundation. Most business owners fail to realize that what consumers really want is information that will help them feel confident they’re making the best, most well reasoned purchase.

 

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Living in a Digital World

Everything we’ve learned in the digital marketing world sums up to one sentence. In digital marketing, if you stop learning , you die. When you sit down and analize digital marketing, you realize there is no single area that evolves more rapidly or changes more frequently than content. The ideology behind what’s effective and what isn’t is consistently evolving and usually for the best. Our SMM ( Social Media Marketing) 2015 predictions are based on experience and what we are constantly learning is simple. Success will depend on how well you can adapt and stick with trends.

The reason content marketing is such a valuable instrument lies in its versatility and reach. Stated research gathered by the Content Marketing Institute , content creating marketer have eight major goals to reach for 2015 regarding creating content for their clients: costumer relationship/ loyalty. Engagement, brand awareness, costumer evangelism, sales,lead generation, lead nurturing and upselling/cross selling. Scrutinizing on ways content marketing is changing in 2015, there are six significant ways content marketing is changing .

  • Increased marketing budget on content creation
  • Focus on personalization.
  • Optimizing visual content.
  • Increased Access to measurement tools.
  • Content will go local.
  • Interaction between content and social media

 

 

 

 

 

 

 

 

 

 

 

 

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Websites for dummies 101

Why is a website so important?

 

  • You stop being invisible. By creating a up to date website implies that you stop being invisible to the people trying to find you online. Tons of studies are telling us about the ROBO effect where costumers are starting to learn to do deep research online before buying offline. These people are typing their needs into search engines of their choice and researching the companies that do appear for those queries.
  • You control your online rankings. You can use search engine optimization basics to help control where your site shows up and for which queries. Creating an optimized website helps you gain important visibility for the right terms.
  • You create another sales tool. A web page is a powerful sales instrument that allows you to address your costumers need and concerns. Your website is your turf where people can seek trusted information about your company and engage with you on a more personal level.
  • Having an online presence is a key factor that costumers are looking for whan they research a small business. Costumers want to know your company is stable enough to have a dedicated web presence. In other words , this means that you’ll be around if something goes wrong. Sadly, without an optimized website , you’re at a giant disadvantage as a business owner trying to speak to your costumers.

 

 

 

 

 

 

 

 

 

 

 

 

 

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